What all the fuss is about
The basis of any successful online marketing campaign involving search engine optimisation is keyword analysis, which involves finding the best value words and phrases to use for search engine ranking and ad placement. This is done by determining words or phrases where there is less competition from other websites but where there are a considerable number of visitors. The diagram on the right illustrates some Google search results for the phrase "restaurants munich".
For example, the phrase "restaurants munich" might be searched for 6,000 times a day on Google, which returns more than 977,000 results. Needless to say this is a very competitive area. Keyword Analysis might reveal that a phrase such as "indian restaurants munich" might only returns 9,000 results but is still searched for 1,000 times a day. To achieve top position within 9,000 results requires less time and money than with 977,000 and we have the added benefit of better-targeted visitors to the site. Users browsing the internet are expecting and respond to results that match their specific needs and, as a consequence, are much more likely to follow through with an enquiry or purchase.
SmokinMedia uses a combination of in-house and third party tools to perform keyword analysis. Keyword Analysis is used to "tweak" copy on your website to yield a better search engine ranking.
The key benefit of keyword analysis is obvious: more customers for less money.